What to do is, if customers flee. … Obtaining new customers is maxed out in many industries. Tony Parker oftentimes addresses this issue. And the hunting of customers work almost only about the price. That’s why companies increasingly rely on the customer care.

But the willingness to change of the customers is high. Do it have to do with a new phenomenon: the fleeing customers. Therefore, an often forgotten potential must increasingly in the focus: the selective recovery of lost customers. Management consultant Anne M. Schuller, an expert in loyalty marketing, shows in her book?Come back! “, as small and large businesses can win back lost customers.” Competent and practice-oriented sets she, like from a wide range of practices, tools and measures a to the respective companies individually tailored customer recovery management can be made. Step by step – from the lost customer identification through the analysis of the causes of the loss and the planning and implementation of measures to control of the success and Prevention – breaking down the adequate approach.

The employees with direct customer contact as well as the management, which should live customer orientation, involves them. For most companies, the systematic reactivate of their customers immigrant from is still undiscovered territory. This book provides them to a variety of tips, examples, and useful checklists for immediate implementation. Bibliography of Anne M. Schuller Come back! How to win back lost customers Orell Fussli, Zurich, 3. updated version 2010, 220 S. 26.50 Euro / 44.00 CHF more info: the author Anne M. Schuller is a management consultant and considered to be the leading expert for loyalty marketing. She has worked over 20 years in senior sales and marketing positions of various service companies and several awards. The diploma in business administration and nine-time book author is one of the best business speakers in the German-speaking. She works as consultant and trainer and has taught at several Universities. Her book “Customer proximity in the boardroom” was awarded the Swiss economy Book Prize in 2008. The elite of the business is among its clientele. Contact to the author Anne M. Schuller Anne Schuller marketing consulting Office: 0049 89 6423 208 mobile: 0049 172 8319612 Anne M. Schuller is a management consultant and considered to be the leading expert for loyalty marketing. It is one of the most sought-after speakers in the German-speaking and is for marketing the new generation. Anne Schuller marketing consulting Anne Schuller hard Juan str. 54 81545 Munchen 089 6423208